Platform Neutral
We don’t play favourites.
Search is everywhere and your strategy should perform across every touchpoint.
Our platform-neutral approach means we optimise for how people actually search.
House Of Psalm Is Where Data Meets Creativity
SEO has long been seen as a technical game, but the truth is, it’s just as much about creativity and critical thinking as it is about strategy.
We’re here to shift that perception and lead the way as a search experience optimisation agency. Our mission? To optimise every search platform your business uses, helping you stand out and get recognised by the right people.
Meet Our Founders
Born from a desire to do search differently, House of Psalm was founded by husband-and-wife duo Jacob and Tara King Stanley — two minds from different worlds who knew the future of search needed both data and soul.
Jacob’s our strategist with a decade of technical SEO under his belt. He keeps us (and our clients) ahead of the curve and is the calm in the storm.
Tara’s our creative lead and the reason our work prioritises tone, brand and visuals. Her eye for aesthetics and instinct for cultural trends keeps us on the pulse.
Our People
Our people make the magic happen when thinkers, tinkerers and storytellers (SEO specialists, developers, content/PR writers) come together under strong strategic leadership.
Jacob King Stanley
Co-founder & CEO
Tara King Stanley
Co-founder
Emily Averill
Managing Director US
Daniel Jones
SEO Manager AU
Kris Canimo
Head Of Strategy
Hayden Jarred
Senior SEO Specialist
Ariel Lim
SEO Full-stack Developer
Leroy WInnett
SEO Specialist
Marion Piper
Senior Content Specialist
Alicia Faulkner
Social Media SEO Specialist
Nikini Kumarasinghe
Content Writer
Yhanni Walker
Operations Assistant
Hannah Cooper
Administrative Assistant
Carla Jose
Backlink Specialist
Our Approach
Search Experience Optimisation
It’s not just about traffic, it’s about the experience.
We apply Search Experience Optimisation (SXO) to connect the dots between rankings and real human engagement.
It's a good experience that turns clicks into conversion.
Brand Authority
We make sure your site looks the part, reads with clarity, and builds trust from the first click.
By combining high-quality design, expert-led content, and a strong sense of community, we position you as the industry leader people turn to (and search engines reward).
Our Technology
With 15+ years of full-stack development experience across any server environment, our team optimises systems that scale, load fast, and play nice with every update.
We invest serious time into R&D, running constant AI scenerios, testing automation theories, and figuring out what actually helps versus what hurts.
From structured data to headless builds, everything is optimised to pass audits, boost performance, and feel seamless to real people.
Our Process
Our process is built for precision, with every campaign starting from a custom strategy crafted by our senior experts.
From there, we sequence tasks by impact, covering technical health, authority building, content creation, and performance analysis.
Everything runs in agile-inspired fortnightly sprints, where Friday planning feels like high-stakes Tetris.
Every touchpoint is tracked, every action is recorded, and you’re kept in the loop with live client portals, fortnightly updates, and monthly reports that are jargon-free (and occasionally meme-enhanced).
Our Culture
Around here, 'love it' has become our personality trait.
We say it daily: about ideas, brainstorms, lunch orders, and especially TikToks. But what we really mean is, we back each other.
We’re a team of curious creatives who thrive on learning and genuinely want to see each other win. Collaboration isn’t a checkbox for us—it’s the reason the work works.
Giving back
Mental health Advocacy
Jacob, our co-founder, knows the stigma around mental health first-hand.
We’re committed to creating and supporting awareness and open conversations, to equip our team and the next generation with the tools they need to handle life’s battles.Women in Tech
Women in corporate have long faced tired stereotypes; they are often underestimated, overlooked, and dismissed. But those days are done. They're not the exception; they’re a powerhouse force and the secret ingredient to any thriving workplace.Healing Our Community
Empower Food Relief is a Melbourne-based organisation supporting families doing it tough.
We volunteer regularly, packing crates, stocking shelves, and emulate a real shopping experience; because turning up matters more than just meaning well.
CAREERS
Work Somewhere That Treats You Like a Human
Here, you’re not a number, a ‘resource,’ or a replaceable cog in an SEO factory. You’re a whole person (shocking, we know), and one we actually care about.
That’s why we’ve built a workplace where you can thrive, grow, and enjoy the process along the way.
CONTACT
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