What We Offer:

• A salary of $70-85k, depending on experience and skill set, super exclusive
• Personalised onboarding pack worth $2,100, including your own Apple Laptop & Frank Green Drink Bottle.
• Hybrid work arrangements that are customised to you create a healthy work-life balance.
• Exciting client line-up, including David Jones, Dental Boutique, Daniels Health, Melrose Health & Bulk Nutrients to name a few.
• Education allowance of $1000 per year, to learn from mentors, consultants and courses to develop new skills.
• $500 worth of prizes up for grabs at monthly HOP game nights.
• 4 paid days off per year, called ‘HOP To It Days’, to volunteer and give back to your local community.
• Paid for premium subscriptions to evidence-based initiatives and workshops using calm app and contain your brain app.
• Bonus’s of up to 10% of your salary for exceeding performance KPIs.
• Regular workshops and training sessions are conducted by the director.

Your Responsibilities:

• Develop and create tailored media pitches for various journalism outlets and high-ranking online domains.
• Oversee and guide the efforts of PR outreach specialists, ensuring alignment with the overall PR strategy and goals.
• Conceptualise and write pitch concepts that resonate with target media outlets and align with the client’s messaging.
• Draft, refine, and edit articles, pitches, and other content to ensure they align with the client’s messaging and SEO objectives.
• Work directly with clients to integrate their feedback into drafts and ensure the final piece aligns with their vision and messaging.
• Utilise SEO tactics in PR strategies to drive targeted traffic back to client websites; basic SEO training will be provided.
• Actively engage and establish relationships with journalists, editors, and online media professionals to facilitate effective pitching and secure opportunities for clients.

Our Requirements:

• Previous experience in Public Relations, Media Outreach, or a similar field.
• Ability to oversee and guide digital PR outreach specialists.
• Proficiency in crafting compelling PR articles, media pitches, and pitch concepts.
• An understanding of SEO keywords and their relevance in PR strategies; training will be provided.
• Exceptional communication and interpersonal skills.
• Highly organised with the ability to manage multiple projects concurrently.
• A portfolio showcasing previous PR campaigns, articles, or pitch concepts.
• Eagerness for continual learning and professional development.
• Ability to work both autonomously and as part of a dynamic team.
• Strong problem-solving skills and adaptability.

What We Offer:

• A salary of $60-75k, depending on experience and skill set, super exclusive
• Personalised onboarding pack worth $2,100, including your own Apple Laptop & Frank Green Drink Bottle.
• Hybrid work arrangements that are customised to you to create a healthy work-life balance.
  Exciting client line-up, including David Jones, Dental Boutique, Daniels Health, Melrose Health & Bulk Nutrients to name a few.
• Education allowance of $1000 per year, to learn from mentors, consultants and courses to develop new skills.
• $500 worth of prizes up for grabs at monthly HOP game nights.
• 4 paid days off per year, called ‘HOP To It Days’, to volunteer and give back to your local community.
• Paid for premium subcriptions to evidence-based initiatives and workshops using calm app and contain your brain app.
• Bonus’s of up to 10% of your salary for exceeding performance KPIs.
• Regular workshops and training sessions conducted by the director.

Your Responsibilities:

• Write clear, compelling, and engaging copy for a variety of digital and print marketing materials, including website content, blogs, and press releases.
• Ensure all copy is optimised for SEO best practices, including keyword usage, metadata, and title tags.
• Take new clients through an onboarding questionnaire (via video call or in-person) to understand their business, brand, and goals.
• Communicate with clients via email to keep them informed of project progress, ask for feedback, and address any concerns.
• Collaborate with the Digital PR team to develop content strategies that align with client goals and objectives.
• Conduct research to inform content creation and stay up-to-date on industry trends and best practices.
• Revise, edit, and proofread copy for accuracy and grammar.
• Meet with clients to understand their brand voice and tone and incorporate their feedback into content development.
• Develop and maintain a style guide to ensure consistency across all copy.
• Manage multiple projects simultaneously and meet tight deadlines.

Our Requirements:

• Bachelor’s degree in English, journalism, marketing, or related field.
• Minimum of 2 years of experience as an SEO copywriter.
• Excellent written and verbal communication skills.
• Ability to write for a variety of audiences and adapt to different brand voices.
• Understanding of SEO best practices and how they can be incorporated into copywriting.
• Strong attention to detail and ability to meet tight deadlines.
• Ability to work independently and as part of a team.
• Capacity to establish rapport with people at all levels of the organisation.
• Strong intellectual thinking abilities and the capacity for creativity.
• Willingness to learn and grow within the company.
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team.
• Ability to handle conflicting priorities, pay close attention to detail and produce desired results within predetermined timeframes.
• Capacity to establish rapport with people at all levels of the organisation.
• Strong intellectual thinking abilities and creativity to develop new ideas and solutions.