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House of Psalm creative agency team group portrait in Melbourne, specialising in SEO, digital PR and content marketing

The House Of Psalm Team

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Jacob is the Co-Founder and Director at House of Psalm, known for staying ahead of the curve and continuously evolving processes and services to reflect the ever-changing landscape of organic search.

With nearly a decade of SEO experience, he's the go-to for educating both team members and clients on industry shifts, making complex insights actionable.

Jacob brings a future-forward mindset to every campaign, ensuring businesses never feel left behind, or left guessing.

Jacob King StanleyCEO
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Tara is the Co-Founder and Creative Director at House of Psalm, where she leads the creative department with a sharp focus on search-first strategies.

She specialises in blending aesthetics, trend insights, and social SEO to craft user journeys that actually convert.

With a deep obsession for how brands show up online, Tara believes that in 2025, aesthetics is the new trust.

She’s driven by the conviction that brand reputation and digital presence are everything — and ensures that shines through in every strategy delivered.

Tara King StanleyCo-Founder
Emily

Emily is the SEO Director at House of Psalm, leading the agency’s USA office with over a decade of digital marketing experience spanning fashion, education, technology, and healthcare.

As a strategic leader, she shapes the direction of Psalm’s global SEO approach, aligning people, processes, and performance to deliver meaningful growth for global brands. With a background in digital strategy, web design, and user experience, Emily brings a holistic perspective to how brands show up online, balancing creativity with commercial impact.

Also known as the artist 'Emmy Lawless', her creative background informs a distinctive approach to leadership, blending artful storytelling with data-led clarity to guide brands toward meaningful, measurable growth.

Emily AverillSEO Director | USA
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Dan is an SEO Specialist at House of Psalm and the glue that connects strategy, execution, and the many moving parts of a high-performing SEO campaign.

He coordinates cross-functional teams across content, technical SEO, and link building to ensure every project runs with clarity, excellence, and measurable impact.

With a background in building his own brands, Dan brings a rare mix of business acumen and heart — thinking commercially, acting strategically, and always delivering with purpose.

Daniels JonesSEO Manager | AU
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Kris is the Head of SEO at House of Psalm, where he crafts clear, high-impact strategies designed to drive real growth.

With a sharp ability to cut through the noise, he brings clarity, context, and a no-fluff approach that takes clients from A to B with fewer distractions and stronger results.

He doesn’t just build SEO strategies — he builds direction and momentum, aligning search efforts with the outcomes that actually move the needle for businesses.

As a mentor, Kris also trains the next generation of SEO talent, equipping them with the skills and strategic thinking to lead the future of search.

Kris CanimoHead of Strategy
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Hayden is a Senior SEO Specialist at House of Psalm, engineering smarter, more scalable SEO for the modern search era, where data, automation, and creativity work hand in hand.

With deep experience across enterprise and local brands, he’s known for designing systems that streamline strategy and drive measurable growth.

As a leader in automation and AI integration, Hayden connects technical insight with creative strategy, translating complex SEO into solutions that perform with precision.

Bringing together an engineer’s logic with a strategist’s foresight, he helps brands optimise for Search, Social, and AI in ways that are both technically sound and future ready.

Hayden JarredSenior SEO Specialist
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Leroy is an SEO Specialist at House of Psalm and often the most familiar face clients see throughout their campaign journey.

He keeps communication flowing seamlessly, supports the team lead with precision, and ensures no detail gets missed.

Known for his hands-on, honest, and passionate approach, Leroy brings a refreshing energy to client reporting — turning what could be boring into something engaging and insightful.

With a strong sense of accountability and a commitment to clarity, Leroy makes every client feel supported, informed, and genuinely cared for.

Leroy WinnettSEO Specialist
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Ariel is the Senior Full-stack Developer at House of Psalm, leading the implementation of advanced technical SEO strategies that help brands maximise their visibility in search.

Known for conceptualising sharp, future-facing SEO solutions, Ariel ensures every recommendation aligns with the latest search trends and technical best practices.

With a rare blend of full-stack development expertise and deep SEO acumen, he bridges the gap between strategy and execution — translating complex SEO requirements into precise, developer-ready briefs.

Ariel LimSenior Full-stack Developer
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Alicia is the Social Media SEO Specialist at House of Psalm, where she merges creative storytelling with search optimisation to build brands from every angle — often literally behind the lens, filming and editing the very content that drives results.

With a holistic marketing background and hands-on experience across multiple touchpoints, Alicia zooms out to align strategy with business goals, then zooms in to execute with precision.

She doesn’t just make content look good — she makes sure it performs.

Alicia FaulknerSocial Media SEO Specialist
Marion Piper

Marion Piper is an SEO Content Strategist at House of Psalm with over a decade of experience shaping content that performs, resonates and evolves with the internet itself.

Her talent extends well beyond SEO copywriting. Marion has an instinctive feel for content that connects, blending search intent, brand voice and audience psychology into work that feels natural, relevant and commercially sharp.

Known for her innovation and strategic thinking, Marion stays firmly on the pulse of how content is changing, from search behaviour shifts to emerging formats and platforms. She adapts fast, experiments confidently and helps brands stay ahead rather than catch up.

When it comes to content that is thoughtful, future focused and built to last, Marion leads with clarity, creativity and calm authority.

Marion PiperSEO Content Specialist
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Nikini is a SEO Content Specialist at House of Psalm, known for turning performance-driven keywords into content so engaging, you'll pause your Netflix show to read it.

With a sharp eye for detail, she ensures every piece is polished, on-brand, and fully compliant.

Having worked across both agency and in-house marketing teams, Nikini brings versatility in tone, voice, and audience targeting — easily adapting her writing to suit any industry.

As the resident Gen Z-er, she’s always ahead of pop culture and trend curves, and is your go-to for standout content — and standout dinner recommendations.

Nikini KumarasingheSEO Content Writer
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Yhanni is the Operations Assistant at House of Psalm — the detail-obsessed, problem-solving puzzle piece holding everything together behind the scenes.

Known for wearing many hats (and wearing them well), she keeps the team running smoothly by managing the admin, organising the directors, and coordinating all the moving parts so campaigns stay on track and stress-free.

With a sharp eye for efficiency and a heart for service, if you need something, she’s your first port of call.

Yhanni WalkerOperations Assistant
House of Psalm team members Jacob King Stanley and Ariel Lim enjoying time together at a Melbourne bar, reflecting the agency’s strong culture and collaborative spirit.

CAREERS

Work Somewhere That Treats You Like a Human

Here, you’re not a number, a ‘resource,’ or a replaceable cog in an SEO factory. You’re a whole person (shocking, we know), and one we actually care about.

That’s why we’ve built a workplace where you can thrive, grow, and enjoy the process along the way.

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