At House of Psalm, we craft stories that matter, build relationships with the right people, and position your brand in a way that feels genuine. Because digital PR isn’t just about being seen, it’s about being remembered.
Digital PR isn’t just “backlinks with a bigger price tag.” It’s a whole different game, one built on crafting angles that make journalists want to talk about you, and landing them in the kind of outlets that turn heads. This is where quality smashes quantity.
When you nail it, you’re not just earning instant trust with Google, you’re getting your brand in front of the right eyeballs, the ones most likely to click, share, and remember you. And if that coverage comes with a link to your site? That’s the cherry on top.
You move beyond old-school PR. Traditional PR focuses on offline media like print, TV and crisis management. It still has its place, but it’s no longer enough in a digital-first world.
You land coverage that works harder. Digital PR gets your brand into high-authority online publications, driving referral traffic and measurable results that lift your online presence.
You add extra impact with backlinks. A press mention is great, but a press mention paired with a high-quality backlink is where visibility turns into real SEO power.
Every piece is written by expert SEO creatives, so the strategy is as strong as the storytelling. It’s where hard data and sharp ideas work together seamlessly.
We vet every media domain’s site health and authority to make sure the coverage you land is actually worth its hype. Pitches are keyword-led and crafted to secure the kind of placements that deliver lasting results.
From analytics to PR benchmarks, our strategies are grounded in data. No blind pitches, no wasted effort, just campaigns that work.
Our reporting focuses on actual data, like page visits from the media outlet’s domain, not vanity metrics about how many people might have seen the post.
Case study
Reflections Holidays had everything going for them. Breathtaking locations, unique accommodations, and a talent for showcasing nature at its finest.
The one thing missing? Online visibility to match. Their website wasn’t ranking for key travel and camping searches, their Google My Business (GMB) listings weren’t driving engagement, and their content was (unintentionally) competing against itself.
That’s where we stepped in. With a strategic blend of technical SEO, content optimisation, and digital PR, we helped Reflections Holidays turn searchers into happy campers... literally.
Our strategy didn’t just boost traffic, it turned clicks into customers and made Reflections impossible to miss. Here’s what happened when search started pulling its weight.
143%
Bookings through organic search saw a sharp percentage rise for Reflections.133+
Reflections non-branded keywords? Let’s just say they grew—by a very healthy percentage.113%
Organic park listing bookings saw a standout percentage increase across Reflections.29%
We drove a noticeable percentage lift in Reflections' organic search traffic.
“House Of Psalm is by far the best SEO I’ve worked with. They bring clarity, transparency, and a depth of expertise that’s second to none. They collaborate seamlessly with our dev partners and understand our business inside out. In just five months, we’ve seen tangible results that surpass years of working with other agencies.”
If you're after a digital PR agency that delivers real results (without the fluff), let’s chat.
Any business can — from startups looking for visibility to established brands wanting to strengthen authority and reach new audiences.
We track coverage, backlinks, referral traffic, keyword improvements, and brand visibility to show impact.
It works best as an ongoing strategy, with consistent campaigns building authority and long-term search growth.
