Skip to:
House Of Psalm Team

SEO Audits That Uncover The Hidden Gems

Not sure why your site isn’t ranking like it should? You’re not alone. One minute, you're cruising on Google’s good side, and the next, you're watching your traffic flatline like it's a movie rental business (we miss you, Blockbuster).

Maybe you’ve tweaked title tags, run a couple of tools, and poked around in Search Console with a gut feeling. But the truth is, it's not always easy to find which SEO issues are holding you back.

Some are buried deep in your site structure, others are hiding behind sluggish load times, cannibalised keywords, or underperforming content.

That’s where we come in. At House of Psalm, our SEO audit services don’t just tell you what’s broken, we show you what matters, what to fix first, and how to fix it without spiralling into a meltdown.

reflections holiday beach

What Is An SEO Audit?

An SEO audit is a full diagnostic of your website’s search performance, analysing technical SEO, content quality, site structure, indexability, user experience, and more.

It dives under the hood of your site to look at all the cogs: from how search engines crawl and index your pages, to whether your content’s actually answering anyone’s questions.

And no, we’re not talking about spitting out an automated PDF with figures as confusing as the plot of Tenet. Our audits are expert-led, jargon-trimmed, and built to deliver clear, prioritised actions that actually move the needle.

house of psalm seo strategy

Why SEO Audits Are Important

You see every ranking factor in play. An SEO audit digs into technical health, site structure, content and authority signals to show you exactly what is helping and what is hurting your visibility.

You prioritise fixes that matter most. We cut through the noise and highlight the issues that will have the biggest impact on rankings, traffic and conversions. No messy lists, just a clear action plan.

You turn insights into measurable growth. An audit is not just a report. It is the blueprint for your SEO strategy with every recommendation tied to results you can track and celebrate.

What Our SEO Audit Service Include

  • Technical SEO Audit

    We kick things off with our SEO technical audit service. If Google can’t crawl, index, or load your site properly, it's time to change that.
  • On-Page SEO Audit

    We dig into your site’s visible content and structure — checking your title tags, meta descriptions, headers, keyword usage, and schema markup.
  • Content Audit

    Got content collecting dust? We look at every page to see what’s ranking, what’s rotting, and what’s ripe for improvement.
  • Site Architecture Review

    We make sure your site structure makes sense, to both bots and humans. Because let’s be honest: if users can’t find what they’re looking for in three clicks, they’re not sticking around for a treasure hunt.
  • Mobile & UX Audit

    We audit layout responsiveness, tap targets, page load behaviour, and those rage-inducing pop-ups that love to appear at the exact wrong time. The goal? Make your mobile experience as smooth as your desktop, or better.
  • Backlink & Off-Page SEO Insights

    We examine your domain’s authority profile, reviewing toxic backlinks, link diversity, and which referral domains are doing you favours (or causing problems).
  • Local SEO & Google Business Profile Audit

    If you’ve got a brick-and-mortar presence or service in a specific region, we’ll make sure you show up where it counts, not across the country from your actual customers.
  • Ecommerce SEO Audit

    Selling online? Our ecommerce SEO audit services involve exploring your category structure, product page optimisation, navigation, filter crawlability, pagination, and more, and we’ll help clean it up so your products actually show up in search.
  • Actionable Roadmap

    We wrap everything into a prioritised action plan, a clear, no-jargon guide to your biggest wins, next steps, and longer-term SEO goals. Whether you’re DIY-ing the fixes or working with a dev team, we make it easy to know exactly how and why to take action.
HOP Official

Who We Help

Business Owners & Marketing Leads

Not sure why your traffic’s plateaued? We’ll run a forensic-style check-up on your entire SEO setup, uncover the hidden problems, and hand you a prioritised game plan so you can get back to growing.

In-House SEO Teams

Sometimes you’re too close to the work to spot the gaps. We’ll give you a fresh, expert set of eyes, dissect your site, diagnose issues, and deliver a practical action plan your team can run with immediately.

Agencies & White-Label Partners

Need to wow a client with a polished, data-backed audit? We’ll do the heavy lifting and hand you a ready-to-present package that makes you look like the hero.

Founders & Product Teams

Your product’s great, but if the site isn’t set up to be found, you’re leaving money on the table. We’ll make sure your SEO foundations are bulletproof before you scale.

Clients Who Valued Our SEO Audits

Why Brands Choose House of Psalm For Their SEO Audits?

  • [01]Audits That Prioritise What Matters

    We don’t just dump a spreadsheet on your desk. We deliver clear, prioritised action plans that pinpoint what’s stopping you from being the chosen result, and exactly how to fix it.

  • [02]Experience That Actually Matters

    With decades of combined SEO experience across CMSs, platforms, industries, and site sizes, we’ve seen it all, and fixed most of it.

  • [03]Deep Understanding of Both Content and Technical SEO

    We don’t pick sides. We know how to optimise code and craft content that ranks, converts, and sounds like you.

  • [04]A True Extension of Your Team

    We collaborate with your developers, support your content team, and slot into your workflows like we’ve been there all along.

HOP Official

CASE STUDY

From High Class to High Rankings: How We Got David Jones More Traffic, More Sales and More Seasonal Wins

David Jones isn’t just a department store—it’s an Australian icon. But when it comes to organic search, even icons can struggle. While their competitors (hello, Myer) were making SEO gains, David Jones was lagging behind.

They had the brand authority, the product range, and the loyal customer base. What they didn’t have? A site that Google loved, a content strategy built for organic growth, and a seasonal game plan to cash in on peak shopping periods.

So, we rolled up our sleeves, fixed what was broken, and made sure David Jones’ SEO was as premium as their product selection.

Learn More

The Results (AKA, The Fun Part)

Our strategy unlocked massive growth across the board for David Jones—boosting visibility, driving more qualified traffic, and turning search interest into purchases.

  • 76.48%

    increase in indexed keywords (from 801K to 1.4M in just six months)
  • 57.6M

    in organic revenue over six months
  • 140%

    increase in Top 3 keyword rankings
  • 1#

    rankings for high-value keywords like Valentine's day gifts, Christmas gifts and kids’ Christmas outfits
HOP Official

“Jacob and his Team provided us with exceptional SEO support across strategy, reporting, technical SEO, and both on-page and off-page optimisation.”

Shaun Pirovano Senior SEO Specialist
house of psalm

CONTACT

Let's deep dive together and get your brand seen.

HOP Avatar
House of PsalmHey 👋Let's get to know each other. What should we call you?
Step 1 / 4

Frequently Asked SEO Audit Questions

We dig deep, spot what others miss, and give you a clear plan that actually gets things moving.

Contact us
How long does an SEO audit take?

If your budget’s under $7.5k, we’ll turn it around in 24–72 hours. Bigger, more complex strategies over $7.5k take 1–2 weeks — we dig deeper, test more, and cover every angle so nothing slips through the cracks.

For clients with budgets under $7.5k, you’ll get your audit findings and a clear plan for what to do next. For higher-budget strategies over $7.5k, you’ll get a more detailed, data-backed audit, plus a complete strategy game plan that maps every move for maximum impact.

Yes. Whether you have an in-house team, work with other agencies, or want to use ours, we’ve got in-house developers, writers, and SEO specialists ready to make it happen, end to end.