It’s all about making sure your products show up right when customers are searching—whether they’re looking for ‘healthy protein bars’ or ‘bubble couches’.
From optimising your site’s speed to picking the right target keywords, we make sure your business stands out from the crowd (and yes, that includes outshining that rival store you secretly stalk).
SEO for ecommerce ensures your brand isn’t just seen, it’s chosen. More visibility leads to more clicks, and more clicks leads to more sales. No more relying on those cart abandonment emails to draw customers back in (let’s be real, we all know they usually end up in spam).
Ranking high isn’t just about traffic though, it’s about credibility. When shoppers consistently see your brand at the top, they trust you over the competition. While paid ads have their place, organic traffic is like a fine-aged wine, it keeps getting better with time.
Search is crowded
Even great products get buried without smart optimisation.
Big brands dominate
Competing means carving out relevance and ranking power.
Algorithms evolve constantly
What worked last quarter might tank you this one.
Seasonality shifts fast
Sales cycles, promotions, and trend surges need real-time agility.
UX impacts SEO and sales
A slow load or clunky path to purchase costs you conversions.
Shoppers expect polish
From landing page to checkout, every step needs to feel seamless.
Today’s customers don’t just search on Google; they’re discovering products across every platform. From classic search engines to visual-first channels and social scrolls, ecommerce SEO ensures your brand shows up wherever they’re browsing, comparing, or ready to buy.
Ecommerce success relies on more than just good products; it takes the right structure, visibility, and user journey. We optimise your site from every angle, making sure customers can find you, trust you, and convert without friction.
We doubled their organic traffic and bookings within six months by building a scalable SEO strategy across multiple domains and content hubs.
Case study
David Jones isn’t just a department store, it’s an Australian icon. But when it comes to organic search, even icons can struggle. While their competitors (hello, Myer) were making SEO gains, David Jones was lagging behind.
They had the brand authority, the product range, and the loyal customer base. What they didn’t have? A site that Google loved, a content strategy built for organic growth, and a seasonal game plan to cash in on peak shopping periods.
So, we rolled up our sleeves, fixed what was broken, and made sure David Jones’ SEO was as premium as their product selection.
“We couldn't be happier with services provided by House of Psalm. Their attention to detail is phenomenal, and the level of care they put into their work truly sets them apart. Their strategy and expertise have been a game-changer for our brands, consistently delivering impressive results.”
Ecommerce moves fast, but we move faster. With adaptive strategies and data-driven storytelling, we keep your brand visible, relevant, and thriving—right where it belongs.
1#
Result for David Jones For 'Valentines Day Gifts'57.7M
in organic revenue for David Jones over six months1#
Rankings for David Jones's Christmas keywords like 'Christmas gifts'76.48%
increase in indexed keywords for David Jones (from 801K to 1.4M in just six months)
Want to learn more about what ecommerce SEO can do for your business? Here’s what you need to know.
Not at all. We work across industries, but we get ecommerce. From fashion to wellness to niche DTC, our SEO strategies are built to scale with your product catalogue, not just sit on top of it.
Ecommerce SEO is different from regular SEO because it focuses on optimising online stores, including product and category pages, site structure, and conversions, while regular SEO is broader and usually centred on informational or service-based content.
Our monthly retainers start from $2,500+ GST. No bandaid fixes, no cut corners—just deep strategy and technical foundations designed to grow with you. We price based on scope, and the scope can shift depending on your goals and your competitors.
Yes ! Shopify, WooCommerce, Magento, BigCommerce, custom builds... we've seen it all. We have an incredible senior full-stack developer in house that can tinker and problem solve any backend.
We typically work in 12–24 month partnerships. Why? Because real SEO takes structure—and structure takes time. We don’t just hand you a strategy and walk away. We see it through, optimise as your results grow, and build foundations that actually last.
