It’s not just about ranking your homepage on Google, you need to make sure every listing, category, and experience is discoverable.
Whether users are searching for 'pottery classes near me', 'last-minute weekend stays', or 'handmade gifts', the right marketplace SEO strategy ensures your platform captures demand across every layer.
Marketplace SEO turns your platform into a discoverability machine, surfacing not just your homepage, but every listing, category, and experience.
It brings in high-intent users without relying on ads, builds trust through visibility, and gives your vendors the exposure they signed up for.
When your marketplace ranks well, everyone benefits, and your growth becomes a whole lot easier.
Shared Space, Split Attention
Running a marketplace means every listing is competing for clicks, even across your own platform. Unlike single-brand stores, you’re balancing visibility for hundreds of vendors or offerings, all vying for attention at once.
Search Complexity
Users don’t just search for your brand, they search for specific products, services, categories, and experiences. Your platform needs to show up for all of it.
Internal Competition
You’re not just outranking other sites, you’re managing SEO within your own ecosystem. Without proper structure, your best listings can end up buried.
Platform-Specific Needs
From crawlable filters to indexable category pages, marketplaces need more than basic SEO.
We make your entire platform pull its weight—from the homepage to the hardest-to-find listing. Smart structure, clean navigation, and search-ready pages mean users (and Google) can find exactly what they’re looking for.
From keyword strategy to technical fixes and link building, we cover all the essentials, but tailor them to marketplaces. It's SEO that works at scale, built for platforms with a lot going on and even more to gain.
Case study
David Jones isn’t just a department store, it’s an Australian icon. But when it comes to organic search, even icons can struggle. While their competitors (hello, Myer) were making SEO gains, David Jones was lagging behind.
They had the brand authority, the product range, and the loyal customer base. What they didn’t have? A site that Google loved, a content strategy built for organic growth, and a seasonal game plan to cash in on peak shopping periods.
So, we rolled up our sleeves, fixed what was broken, and made sure David Jones’ SEO was as premium as their product selection.
“Absolutely blown away by the results we've seen since partnering with House of Psalm! Their expertise is unmatched. They took the time to truly understand our business goals and crafted a strategy that delivered exceptional results.”
Marketplace SEO isn’t just about cramming in keywords and hoping for the best—it’s about understanding how shoppers browse, compare, and ultimately click ‘Buy Now.’
At House of Psalm, we don’t just get your listings seen—we make them irresistible.
1#
Result for David Jones For 'Valentines Day Gifts'57.7M
in organic revenue for David Jones over six months1#
Rankings for David Jones's Christmas keywords like 'Christmas gifts'76.48%
increase in indexed keywords for David Jones (from 801K to 1.4M in just six months)
Marketplace SEO isn’t just about ranking one site, it’s about making every listing, category, and experience discoverable. You’re not selling a single product; you’re running the whole show! That means more moving parts, more internal competition, and way more opportunities to win (or lose) visibility.
We go beyond just homepage tweaks. Think category pages, filters, vendor listings, on-site search, metadata, internal links, the whole platform. If it can be found, it can be optimised.
Yep. Ads stop when your budget does. SEO keeps delivering long after the invoice is paid. For marketplaces, organic traffic scales better, costs less over time, and builds trust in a way paid just can’t compete with.
Absolutely. When vendors see their listings getting real visibility and traffic, they're more likely to join, stay, and recommend your platform. SEO doesn’t just bring users; it helps power the whole ecosystem.
Marketplace SEO is a slow burn that turns into a wildfire. Most platforms see early movement in 3–4 months, with compounding growth from 6–12 months onward. Basically, the longer you stick with it, the more unstoppable it gets!
