
“Jacob and his Team provided us with exceptional SEO support across strategy, reporting, technical SEO, and both on-page and off-page optimisation.”

At House of Psalm, we specialise in fast, clean, and Google-approved penalty recovery. Whether you’ve been slapped with a manual action, quietly buried by an algorithm update, or just have a hunch something’s gone seriously wrong, we’ll help you make sense of the mess and fix it properly.

Not all traffic drops hit the same, and not all penalties are obvious. There are two main types, and we handle both.
Manual actions are one type. This is when Google directly penalises your site, usually flagged in Search Console. It can happen for things like unnatural backlinks, spammy or autogenerated content, cloaking, thin or duplicate pages, or hacked content. The result? Big drops in visibility or entire sections disappearing from search.
Algorithmic updates are the other. This is when a Google algorithm update impacts your site. For example, Panda targets thin content, Penguin goes after dodgy backlinks, Helpful Content rewards genuinely useful pages, and SpamBrain sniffs out spammy behaviour.

A Google penalty isn't just an SEO problem: it's a business problem. All your hard word could go waste of you're not careful.
Every day you wait is lost traffic and revenue. The longer you leave it, the harder it is to bounce back.
Rebuilding trust takes time. Acting quickly can speed up the recovery process and get you back in Google’s good books faster.
Guessing the fix can make things worse. One wrong move can trigger deeper penalties.
Black-hat 'quick fixes' are a trap. They might give you a short-term lift, but they’ll cost you more in the long run.


We doubled their organic traffic and bookings within six months by building a scalable SEO strategy across multiple domains and content hubs.

We worked on international domains and captured the growing demand for lab-grown diamonds, turning search trends into sustainable traffic wins.

Our work sent their protein powder keywords soaring, driving serious traction across key supplements and category terms.
Our fixes are clean, compliant, and proudly white-hat—the kind of SEO Google actually wants to reward. No spammy loopholes. No dodgy tricks. Just real strategy that earns long-term trust from search engines (and the humans who use them).
From spammy backlink nightmares to content cleanups, we’ve helped sites in all industries recover their rankings, and stay recovered.
No smoke and mirrors here. You’ll know what’s happening, what we’re fixing, and what the plan is. Every step of the way.
Local expertise, global reach. What's not to love? Whether your audience is in Sydney, Singapore or San Diego, we’ll tailor the fix (and recovery plan) to your brand and market.

CASE STUDY
David Jones isn’t just a department store—it’s an Australian icon. But when it comes to organic search, even icons can struggle. While their competitors (hello, Myer) were making SEO gains, David Jones was lagging behind.
They had the brand authority, the product range, and the loyal customer base. What they didn’t have? A site that Google loved, a content strategy built for organic growth, and a seasonal game plan to cash in on peak shopping periods.
So, we rolled up our sleeves, fixed what was broken, and made sure David Jones’ SEO was as premium as their product selection.
Our strategy unlocked massive growth across the board for David Jones—boosting visibility, driving more qualified traffic, and turning search interest into purchases.
76.48%
increase in indexed keywords (from 801K to 1.4M in just six months)57.6M
in organic revenue over six months140%
increase in Top 3 keyword rankings1#
rankings for high-value keywords like Valentine's day gifts, Christmas gifts and kids’ Christmas outfits

“Jacob and his Team provided us with exceptional SEO support across strategy, reporting, technical SEO, and both on-page and off-page optimisation.”

Request a free penalty check-up, book a recovery consultation, or talk to us about your SEO history, and let’s rebuild your rankings, the right way.
You’ll usually spot it in your traffic first—like a sudden nosedive in rankings or clicks. If it’s a manual action, you’ll see a notification in Google Search Console. If it’s algorithmic, there’s no warning… just a slow (or sudden) sink.
Manual actions are a human decision from Google—a reviewer flags your site for breaking the rules, and you’ll see it in Search Console. Algorithmic penalties are automatic, triggered by an update that catches something Google’s not loving about your site.
Manual actions can sometimes be lifted in weeks if the fixes are spot-on. Algorithmic recoveries can take months, because you’re waiting for Google to reprocess and re-rank your site. The sooner you start, the sooner the clock starts ticking.
You can try, but without a clear diagnosis, you’re playing SEO roulette. Guess wrong, and you can deepen the penalty. With us, you can expect precise clean-ups, not quick patch jobs.