Skip to:
Contact us
LET'SCHAT
HOP Official

Optimisable Platforms That We Optimise For

Search is no longer just Google. People discover brands on TikTok, hunt answers in ChatGPT, scroll YouTube for how-tos, and search Instagram before they buy.

ChatGPT is shaping how people get answers. Instagram doubles as a product discovery tool, while Pinterest sets the inspiration stage. Each platform is a search engine in its own right, and SEO now spans across them all.

HOP Official

Why Platform-Specific SEO Matters

Being everywhere is not the same as being found. Each platform has its own algorithms that decide what gets seen. If you treat them all the same, you miss the keywords and nuances that actually drive clicks, conversions, and brand trust. Industry-leading SEO means tailoring your strategy to how each platform decides who shows up first.

The Platforms We Optimise

  • TikTok SEO

    TikTok SEO is about discoverability in the For You feed. We optimise captions, hashtags, and sounds so your content ranks where culture is being created.

  • YouTube SEO

    YouTube SEO is built on visibility and watch time. We refine titles, descriptions, tags, and playlists so your videos surface in search and suggested feeds.

  • Instagram SEO

    From collection drops to look-books, fashion SEO has unique needs. We analyse your structure, metadata, and seasonal keywords so your brand stays visible beyond launch week.

  • Facebook SEO

    Facebook SEO ensures your pages and posts are found. We optimise metadata, captions, and engagement signals so your brand stays visible in a crowded feed.

  • Spotify SEO

    Spotify SEO helps artists and brands get discovered. We refine metadata, playlists, and descriptions so your tracks and podcasts are found where people listen.

  • App Store SEO

    App Store SEO (ASO) drives downloads. We optimise app titles, descriptions, and keyword fields so your app ranks higher in iOS and Google Play searches.

  • Amazon SEO

    Amazon SEO is all about conversions. We optimise product titles, bullet points, and backend keywords so your listings win the Buy Box and the search results.

  • Pinterest SEO

    Pinterest SEO fuels inspiration and intent. We refine pin descriptions, boards, and keyword placement so your brand is discoverable at the start of the buying journey.

  • ChatGPT SEO

    ChatGPT SEO is about answer visibility. We optimise structured content, schema, and conversational queries so your brand is chosen in AI-driven responses.

  • Perplexity SEO

    Perplexity SEO connects knowledge with action. We structure content, citations, and entity data so your brand appears in AI-powered answers.

  • Gemini SEO

    Gemini SEO builds authority in Google’s AI Overviews. We optimise content clarity, structured data, and topical depth so your brand is surfaced in AI search.

  • Copilot SEO

    Copilot SEO puts your brand inside Microsoft’s AI ecosystem. We refine content, sources, and authority signals so your business is recommended within Copilot answers.
Chris Stratton
Reflections Logo

“House Of Psalm is by far the best SEO I’ve worked with. They bring clarity, transparency, and a depth of expertise that’s second to none. They collaborate seamlessly with our dev partners and understand our business inside out. In just five months, we’ve seen tangible results that surpass years of working with other agencies.”

Chris StrattonSenior Digital Product Owner
House of Psalm at Runaway The Label office

CONTACT

Let's Put Your Brand On Every Map.

HOP Avatar
House of PsalmHey 👋Let's get to know each other. What should we call you?
Step 1 / 4

Frequently Asked Platform SEO Questions

Still wondering how platforms shape your search results? Let’s clear it up.

Contact us
Is SEO really needed outside of Google?

Yes. TikTok has become Gen Z’s search engine. YouTube is the second-largest search engine in the world. ChatGPT is reshaping how people discover brands. For many industries these days, if you are only focused on Google, you are missing a wider audience.

Absolutely. TikTok content is built for speed and trends. YouTube rewards depth and consistency. Google values authority. ChatGPT looks for credibility. One blanket strategy won’t win, each platform has its own rules of discovery.

It depends on your audience and where the majority of them are searching. We’ll find out where they are searching most, then build strategies to win there first. The goal is not to be everywhere at once, it is to be visible in the places that actually drive growth.