Project overview
Reflections Holidays has everything going for them—breathtaking locations, unique accommodations, and a talent for showcasing nature at its finest. The one thing missing? Online visibility to match.
That’s where we stepped in.
With a strategic blend of technical SEO, content optimisation, and digital PR, we helped Reflections Holidays turn searchers into happy campers—literally.
The Challenges
Low Organic Visibility
Reflections Holidays wasn’t ranking where it mattered most. Competitors were outranking them for crucial accommodation and camping-related keywords, making it harder for holidaymakers to find them.Technical SEO Hurdles
Reflections’ headless CMS was efficient, but harder to coordinate for SEO. This setup led to indexing issues, slow load times, duplicate pages, weak internal linking, and missing schema markup.AI Content Cannibalisation
Multiple pages targeted similar keywords, meaning their own content was competing against itself instead of working together. They also used AI-written content that was often inaccurate and lacked creativity.Incomplete GMB Listings
Their Google My Business profiles (those handy business listings that appear when you search, showing details like contact information, opening hours and reviews) were missing key information.Missed 'Camping' Keyword Opportunities
Searches for camping-related stays were booming, but without dedicated pages to properly target these search queries, Reflections Holidays wasn’t capturing this demand.No Backlink Strategy
With no structured link-building in place (links to your website from other sources), their domain authority went kaput, making it difficult to climb the search ranks.
How We Did Our Magic
- [01]Technical Fixes & Site Optimisation
Site Speed Boost - Optimised load times by improving performance factors that keep users (and Google) from bouncing.
Technical Migration Fixes - Resolved indexing and crawlability issues caused by a tricky site migration between platforms.
Architecture Streamline - Simplified the site’s structure so search engines and users could navigate more easily and effectively. - [02]Content Strategy Overhaul
Content Consolidation - Refreshed and merged competing content to avoid keyword cannibalisation and improve relevance.
Camping Keyword Expansion - Built out targeted landing pages for booming camping-related search demand.
Internal Linking Refresh - Created clearer pathways across the site to boost discoverability and guide users through their journey. - [03]On-Page & GMB Optimisation
Park Listings Re-Optimised - Sharpened CTAs, improved keyword targeting, and clarified the booking path across location pages.
GMB Listing Overhaul - Added rich, accurate content to Google listings to drive more clicks, calls, and bookings. - [04]Digital PR & Backlink Strategy
High-Authority Backlinks - Secured links from reputable travel, lifestyle, and industry sites to boost domain strength.
PR-Led Visibility - Launched a digital PR campaign to build brand awareness and support long-term organic growth.
The Results (AKA, The Fun Part)
Our strategy unlocked massive growth across the board—boosting visibility, driving more qualified traffic, and turning search interest into real bookings.
143.02%
Increase in Bookings from Organic Search113.75+
Growth in Organic Park Listing Bookings29.16+
Increase in Organic Search Traffic133.27%
Growth in Non-Branded Keywords
“In just five months, we’ve already seen tangible results that surpass years of working with other agencies. House of Psalm is the complete opposite. They bring clarity, transparency, and a depth of expertise that’s second to none.”
Our takeaways
Reflections' SEO makeover wasn't just about fixing tech headaches—it was about turning their website into a digital dreamcatcher that snags the right eyeballs. By taming the beast of duplicate pages, mapping out a clear internal linking strategy, and sprinkling some schema magic, we helped them leapfrog the competition.
Now, they're not just visible; they're the go-to destination for holidaymakers seeking their next outdoor adventure.
And let's be real, who doesn't love a good holiday?
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