Written For | Francesca
Written By | Zoe Tilley

We developed web copy that spotlighted Francesca’s Personalised Necklaces collection. Our content expertly employs SEO best practices and creative writing techniques to boost site visitors and conversions while staying true to the brand’s tone of voice.

The Brief

This web page is intended to showcase Francesca’s range of personalised necklaces. We were tasked with creating accompanying copy to boost rankings and help visitors navigate — and shop — the page.

The Strategy

We aimed to rank position one for ‘personalised necklaces’ and other relevant secondary keywords. We collaborated with Francesca to create a search engine-approved and user-friendly on-page structure. Comprehensive competitor and keyword research, user intent analysis, and brand research informed our choices.