Project overview
Daniels Health, a leader in medical waste management, was doing great things, but their SEO wasn’t exactly keeping up. They had strong brand recognition, but their non-branded search visibility and organic traffic were falling short in the competitive U.S. healthcare market.
We stepped in to change that.
We overhauled their SEO strategy with a mix of technical fixes, content optimisations, and a stronger online presence. Within a few months, Daniels Health wasn’t just ranking better; they were dominating, with a 267% increase in organic traffic and a stronger keyword presence.
The Challenges
Branded Bubble
Daniels Health was strong on branded terms like 'Daniels Health' and 'Sharpsmart'—but struggled to break beyond that. Non-branded visibility was low, meaning new audiences weren’t discovering them through organic search.Dropping Sessions, Rising Impressions
Impressions were up. Rankings were improving. But organic sessions still fell 15% year-on-year. Why? AI Overviews (AIOs) and zero-click searches were stealing the spotlight, leaving their content visible—but untouched.Technical SEO Roadblocks
From sluggish mobile speed to orphaned sitemap pages, unoptimised H1s, and duplicate meta tags—the site needed a tune-up. Keyword cannibalisation also meant pages were fighting each other instead of the competition.Thin Backlink Profile
With a DR of 40, Daniels was outpaced by competitors like Stericycle (DR 73) and Veolia (DR 63). Their backlink profile lacked the authority needed to compete for high-value search terms.Missed Commercial Intent
Some of the highest-ranking pages weren’t aligned with buyer intent, driving impressions but not conversions. Without strategic keyword alignment, the traffic couldn't go far.Marketplace Positioning Gaps
Daniels operates in a complex space—somewhere between B2B, healthcare, and sustainability. Their site structure and content weren’t fully capitalising on this unique market overlap, making it harder for Google (and users) to know where they stood.
How We Did Our Magic
- [01]Technical Fixes & Site Optimisation
Speed & Structure Fixes - Improved mobile and desktop load times, cleaned up XML sitemaps, and fixed orphaned pages.
Meta & Header Clean-Up - Resolved duplicate/missing meta tags and optimised H1s and page titles across key pages.
Site Crawlability Improvements - Made the site easier for both users and search engines to navigate and index effectively. - [02]Content Strategy Overhaul
Keyword Cannibalisation Fix - Consolidated overlapping pages to ensure each keyword had a clear home.
Non-Branded Growth Pages - Created fresh landing pages targeting high-volume, non-branded commercial terms.
Smarter Internal Linking - Built a clear linking structure to improve content discoverability and authority flow. - [03]On-Page Optimisation
Keyword Relevance Pass - Optimised core service pages with relevant, high-impact keywords to improve ranking.
CTA Refinement - Improved CTA placement and messaging to increase on-page conversion performance.
UX Content Structure - Used a clean, conversion-focused layout to boost engagement and ease of navigation. - [04]Backlink Strategy
High-Authority Outreach - Secured backlinks from trusted healthcare and sustainability domains.
Targeted Digital PR - Ran a strategic PR campaign to earn relevant media placements and drive referral traffic.
Domain Authority Growth - Closed the gap with competitors by lifting DR and improving trust signals sitewide.
The Results (AKA, The Fun Part)
Our strategy unlocked massive growth across the board—boosting visibility, driving more qualified traffic, and turning search interest into conversions.
267%
Increase in Organic Traffic35%
Growth in Location-Based Traffic5#
Non branded terms all within the top 5 results
"From day one of my company's partnership with House of Psalm, it has been clear they're not a generic agency. They have demonstrated a clear link between our projects and a move towards our revenue goals, making them an invaluable partner in our growth."
Our takeaways
Daniels Health had the expertise, the credibility, and a strong presence in the U.S. healthcare space—but their SEO wasn’t exactly operating at full capacity.
So we scrubbed in.
This wasn’t just a simple tune-up. We overhauled their entire organic strategy, from resolving technical bloat to sharpening their content and giving their visibility a serious shot. With a multi-phase SEO approach, we didn’t just boost rankings—we turned search into their top-performing channel.
The result? A 267% surge in organic traffic. Fewer gaps. More leads. And a digital presence finally as sharp as the brand behind it.
CONTACT
Search performance taking a flatline? Let’s fix that.
